there are many competitors, 78% penetration so it is a pretty mature market so a lot of its growth in the future is coming from places like india where netflix finds itself competing with paid tv and monthly cable subscription their costs $3 a month so that is not going to yield the same kind of return as netflix can command here relative to around the world. so if you were going to advise on mix, what would you tell them to do? on mix, what would you tell them to do? netflix has done fine without them to do? netflix has done fine without my them to do? netflix has done fine without my advice - them to do? netflix has done fine without my advice so - them to do? netflix has done fine without my advice so i i fine without my advice so i wouldn t presume to take their place. we are going to stay the course, analysts are concerned that the enormous cost of attracting and retaining subscribers, is that going to be sustainable, as growth slows oras be sustainable, as growth slows or as