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Is Producing Original Content Table Stakes for FAST Brands?

In the absence of subscription revenue that underwrites SVOD services, what s the ideal balance of original and licensed programming for FAST brands, and how does it differ for smaller and larger providers? ESHAP s Evan Shapiro, TasteMade s Evan Bregman, and Chicken Soup for the Soul s Philippe Guelton dissect the intricacies of FAST monetization-particularly for niche outfits-in this clip from Streaming Media Connect 2023. ....

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