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EXCLUSIVE: After 10 years with WPP, Patrick Xu, the company's country manager and CEO for GroupM China, has resigned. His role will be split and replaced by existing WPP senior executives, Rupert McPetrie and Chris Reitermann. ....
Traditional TV viewing is down dramatically due to streaming, but local TV is still getting the bulk of ad spending by candidates and issue advertisers. ....
GroupM Collaborates with Amazon Ads to Co-Develop an Amazon Marketing Cloud Maturity Framework for Advertisers webwire.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from webwire.com Daily Mail and Mail on Sunday newspapers.
Advertisement spending on connected TV (CTV) in India is expected to reach $500 million by 2027, according to Siddharth Dabhade, South Asia managing director of global marketing intelligence firm MiQ. The affordability of internet-enabled TVs and broadband subscriptions is anticipated to drive growth in the CTV universe. ....
Rob Norman has joined Madison World as a strategic adviser, bringing his ad-tech expertise to the Indian integrated communications major. Norman will offer strategic advice on various aspects of the company s digital landscape. ....