doctor goldberg, when you are in a store walking through the aisles and you see gmo free labels, are you tempted to rip them off?- you see gmo free labels, are you tempted to rip them off? know, but i smiled because tempted to rip them off? know, but i smiled because all tempted to rip them off? know, but i smiled because all the tempted to rip them off? know, but i smiled because all the items - tempted to rip them off? know, but i smiled because all the items in - tempted to rip them off? know, but i smiled because all the items in the i smiled because all the items in the store are genetically modified. all these beautiful, beautifulfood things that we eat, all these nice vegetables that are in the grocery store didn t exist 10,000 years ago. so they are all genetically modified organisms, or gmo does. it s the misconception that has directed change to benefit humanity. look at the plentiful food supply that we have in most parts of the world. so why do they get such bad press?