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Especially on facebook. Its harder to find stuff. They have hashtags now which i dont think people really use because they didnt do for so you dont search for things on facebook. You usually find it through french sharing. The more people who are on it sharing your content the more people who will see it. Its a domino effect so i think he has worked well. We do giveaways where people could sign up for letters as well as follow us on social media. When we did a good way of mens book we went on twitter and he retreated agreed tweeted a tweet that we put on. He has millions of followers and its crazy how many tweets he has and how many followers he has. Thats one instance of a author helping a small outlook outlet like us and seeing him so of old wood involved was really great. Who is a good story about something that was an effective . [laughter] well, you know, one of the things that i do think is ineffective is when you do something and people dont understand what its all about, what t ....
[inaudible conversations] ive been told we need to silent our cell phones. So, first of all, thank you all for joining us today. This is the most exciting that we had. I think its a remarkable time in our industry, and i am so excited to have you join us at the future of bricks and Mortar Retailes. This year, at retails big show, the keynote from rick caruso, the founder of caruso affiliated, said, we are part of the rebirth of brick and Mortar Retail. Were living in a moment of great change, surrounded by exciting technology. Its easy to get distracted by the relentless conversation about the internet and bricks and mortar. Now more than ever we need to folk us on what will be essential to the customer, creating an experience that is magical and memorable. For those of white house love books, book stores and book sells have always been magical and memorable. Today, were going ....