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As part its strategic evolution to significantly expand its creative capabilities, purpose-driven agency Think HQ has appointed former Grey Melbourne and Grey Hong Kong chief creative officer Michael Knox (right) to the newly created role of executive creative director. ....
After a career spanning 22 years with P&G, Hyoeun Kim, most recently Vice President (VP) of Olay Greater China, will now take on the role of Vice President of LG Electronics Global Marketing Center. ....
Olay promises to walk with Chinese women who are lacking confidence Details
Olay has launched a new campaign to empower women to express beauty in their own way. The campaign, Fearless of judgement, is conceptualised by Grey Hong Kong, and is the first part of a series under Olay China s newly launched brand idea Pursuit of Fearless . The campaign revolves around the statement Fearless of judgement, I have my own beauty and leverages La Mu Yang Zi, a Chinese actress who is not usually seen as conforming to the traditional definition of beauty. In the film, she questions: If I want to see it for myself -which face would I choose? After contemplating the changes, she then tells her personal story of how she deals with social judgement and chooses her own appearance- a message the brand believes will resonate with women in China. ....