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Australians choose to shop local and smart
New rsearch from CommBank found 85 per cent of Australians intend to buy from local brands and businesses to help them on the road to recovery.
CBA Executive General Manager, Kate Crous, said: “Given the COVID-19 crunch on local brands, it’s encouraging so many Australians are showing signs of mateship by choosing local brands.”
While intention to shop locally was high across all groups, there were some stand outs.
Across cohorts, the groups most likely to shop locally are those with children (89 per cent), followed by females (88 per cent) and Generation Y/ 23-34 years (87 per cent).