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Adidas kicks off Impossible is Nothing series with Beyoncé
April 23, 2021 10:35
Adidas has launched global film series Impossible is Nothing with individuals including Beyoncé, Paul Pogba and Tiffany Abreu.
The announcement:
Today, Adidas introduces the evolution of its long-standing brand attitude Impossible Is Nothing. SEEING POSSIBILITIES – as told in bold, human films – is about rebellious optimism, rooted in the purpose from adidas in the power of sports to change lives.
Told in the documentary style of home footage, the series provides a previously unseen side to some of the most documented individuals in the world, enabled via a powerful narrative delivered by friends or fellow athletes, and animated via resurfaced footage from the archives. ....

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