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Why Correctional Facilities Should Purchase Products in Bundles By Robert Kravitz, President AlturaSolutions Published: 05/03/2021 In the early 2000s, a small independent internet service provider (ISP) found it was facing a growing army of stiff competition from much larger ISPs worldwide. Making matters worse, many of these larger companies were offering the same services at a lower cost. Looking for ways to compete, the smaller company realized quickly that lowering their charges was not in the cards. As a small, independent company, if they competed on price, they would soon be out of business. Then it occurred to them, instead of competing on price, why not compete on services? The idea was to provide their customers with a range of services, many not offered by their competitors. This certainly could make them more competitive. ....