Naomi, thank you for joining us here on cspan2 book tv in midtown manhattan where branding and marketing is big business. Let me begin with your first book, no logo. What did you learn about nike, microsoft and starbucks in branding . Guest its great to be with you and to have this time. When i was writing the no logo it came out at the very beginning of 2000, so its almost exactly 20 years old. The period when i was researching which was the four years before that it was a period where lot was changing in the corporate world and you have the first kind of fullblown lifestyle brand, which is an idea we take for granted now, but these were companies that for the first time were declaring that their Business Model was not sell products, but ideas, a lifestyle, a sense of belonging that they could then extend into kind of self enclosed branded cocoons and sort of sell everything along as it was branded with this logo. Nike was really the first one to do this. They didnt ever owned their f
What did you learn about nike, microsoft and starbucks in branding . Guest its great to be with you and to have this time. When i was writing the no logo it came out at the very beginning of 2000, so its almost exactly 20 years old. The period when i was researching which was the four years before that it was a period where lot was changing in the corporate world and you have the first kind of fullblown lifestyle brand, which is an idea we take for granted now, but these were companies that for the first time were declaring that their Business Model was not sell products, but ideas, a lifestyle, a sense of belonging that they could then extend into kind of self enclosed branded cocoons and sort of sell everything along as it was branded with this logo. Nike was really the first one to do this. They didnt ever owned their factories and this the main thing i learned when researching no logo was that there was a relationship between this aggressive the marketing, it was constantly sort of
world. i m laila harrak. ahead on cnn newsroom, we re in the closing stretch of an extremely consequent midterm election. it s a dead heat for senate races in pennsylvania, arizona, and georgia. we have a preview of what s at stake for both parties. plus, some spanish-speaking communities are being inundated with election disinformation and conspiracy theories. ahead, a look at how it s spreading so easily. and ukraine is bracing for a bitter winter as russian strikes pound the power grid, leaving millions in the cold and dark. announcer: live from cnn center, this is cnn newsroom with laila harrak. we re now just one day away from the critical midterm elections in the u.s., and the stakes couldn t be higher. the candidates are now making their final pitch ahead of election day. up for grabs, all 435 house seats and 35 of the 100 senate seats. the outcome of this election will determine who controls congress. and while democrats currently hold a slim majority, it
version. the reidout starts now. tonight on the reidout under no circumstances you are promising america tonight you would never abuse power as retribution against anybody. except for day one. except for he s going crazy. except for day one. meaning? i want to close the border and i want to drill, drill, drill. that s not no, no. that s not retribution. i m going to be i m going to you know, he keeps we love this guy. he says you re not going to be a dictator, are you? i say, no, no, no, other than day one. the day one american dictator whose plans for a second presidency are right out of the play book of venezuelan dictator nicolas maduro. seek vengeance against your opponents, muzzle the press, call off elections. former trump lawyer michael cohen joins me. plus, new reporting on the almost 200 person witness list in trump s georgia election interference case. including pence, barr and bannon. but we begin tonight with a unique
that tonight with ms. cheney, drawing on her experience and the mission she took as one of only ten house republicans to ultimately cast an impeachment vote over that insurrection. cheney key to the bipartisan jan 6th committee, deemed by independent expert as one of the most effective congressional probes in our modern air ram i m sure you remember some if not all of these evidentiary hearings. cheney relying on her experience, how to get and then tell, convey, and a full at canning of what was donald trump s multipart conspiracy. we know the committee s work actually reached ten of millions of americans, presenting the evidence and testimony at those hearings, and we have indications that they impacted some prosecutors pursuit of justice. they led to two precedent making convictions who tried and basically failed legally to defy the lawful subpoenas. news that impacted many cases, from fox news, to fortifying the case for donald trump s coup indictment. the former presiden