Some logos catch our eye more than others. This could be because of the colours they use, making them more memorable and, therefore, successful. For example, McDonald’s are students go-to on a night out and a hangover cure for that matter, or is this simply because of their affordability and tasty fries? Charlotte Bowers discusses the concept further, focussing on the emotions provoked from specific colours and the effects these may have on our preferences for certain food companies.