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“Happy Death Day,” a horror riff on the “Groundhog Day” model, opens with the Universal logo stopping and restarting, just as the company name is circling the globe. It’s a clever riff on the fact that audiences know what they’re coming to see a film in which the same events repeat over and over again. It’s also the filmmaking team recognizing the audience’s awareness of the goofiness for which they have willingly plunked down money. “Happy Death Day” won’t really be that playful again, and that’s the film’s biggest problem. It doesn’t seem to enjoy its own ridiculous concept enough, and yet refuses to stage any set pieces that feel honestly scary either, allowing it to fall into some weird, bland gap in between. Worst of all, it wastes the meta-idea that a lot of horror films are basically like “Groundhog Day” to an extent, as we watch relatively indistinguishable counselors at Camp Crystal Lake, for example, get killed again and again. ....