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FEMME! POWER CONFAB & RETREAT to Convene 300+ Multicultural Women Leaders, Executives, Entrepreneurs, and Influencers on MARCH 29-30 in Pasadena, Culminating Women's History Month

/PRNewswire/ Acclaimed content and conference producer INGEÑUITY announces its inaugural Women s History Month celebration, FEMME! Power Confab & Retreat. ....

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How Filipino grocer Island Pacific is building its private label lineup

How Filipino grocer Island Pacific is building its private label lineup
grocerydive.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from grocerydive.com Daily Mail and Mail on Sunday newspapers.

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How influencers helped Frito-Lay produce its TV spot during pandemic

Frito-Lay/PepsiCo.
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When production studios shut down earlier this year to comply with COVID-19 restrictions, the marketing team at Frito-Lay decided to hire digital creators to shoot its summer TV commercial remotely.
Many influencers have worked from home for years and are already equipped with the gear necessary to create commercial content for brands.
The entire production process, from sharing a brief with creators to the ad s release on TV and digital platforms, was six weeks.
In addition to taking less time to produce, the spot, Let s Summer, was cheaper than a traditional commercial shoot for Frito-Lay. ....

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