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Despite Identity Concerns, MMA Global Research Finds Nearly 50 Percent of Marketers Believe Multi-Touch Attribution is Still the Future of Marketing Measurement

MMA Global to Host Third Annual MATT Unplugged Virtually with Leading Marketers and Analysts

MMA Global to Host Third Annual MATT Unplugged Virtually with Leading Marketers and Analysts Share Article This year’s event will discuss and define the technologies shaping the future of multi-touch attribution As marketers rethink and redesign their marketing attribution strategies and tactics in the always-evolving digital landscape, it’s critical they have the ability to hear and learn about their options from industry leaders. NEW YORK (PRWEB) May 13, 2021 MMA Global, the industry organization dedicated to architecting the future of marketing for CMOs, today announced it will host MATT Unplugged virtually on May 19th. In its third year, the event will bring together the industry’s marketing attribution experts to provide the strategies and tactics marketers need to connect their efforts to meaningful business outcomes.

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Noorda College of Osteopathic Medicine Receives $135.9 Million in Bond Funding

Noorda College of Osteopathic Medicine Receives $135.9 Million in Bond Funding
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MMA Initiative Will Explore and Analyze Optimal Identifier Solutions to Replace Third-Party Cookies

MMA Initiative Will Explore and Analyze Optimal Identifier Solutions to Replace Third-Party Cookies Share Article “The Great Identifier Solutions Debate” will bring together industry’s top identifier solution providers in sessions that enable marketers to make informed decisions as they navigate seismic industry changes If any marketer is going to be great at modern marketing, regardless of size, industry or goal, it’s vital they understand the identifier solutions now and in the so very complicated future. NEW YORK (PRWEB) April 12, 2021 MMA Global, the non-profit industry association dedicated to driving modern marketing and shaping its future, is launching an initiative to define for marketers the optimal approaches to privacy-compliant identity resolution in light of the dissolution of third-party cookies, which are anticipated to be phased out by 2022.

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The KartCMP1 Column: "Uh oh"s and "Way to go"s from testing

17 March, 2021 With a shortened winter testing programme now complete, there is much to discuss about how it impacts the rapidly approaching season. On what was supposed to be the day of the 2021 Australian Grand Prix, the lights went green in Bahrain as the teams hit the track for the first time since the Abu Dhabi Grand Prix in which Red Bull’s Max Verstappen stormed to a convincing victory ahead of both Mercedes challengers. The changes to the cars have been well-documented with the most pronounced alterations being the slightly heavier new-spec Pirelli tyres and the new floor rules, which were brought in with the intention to slow the cars down by approximately half a second per lap. Straight out of the gate some looked good and others not so much, so let’s dive in.

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