The beauty at JW Anderson last season was a lesson in elegant simplicity. It’s perhaps no surprise, then, that viral make-up brand Merit – known for its effortless approach – was recruited to create the autumn/winter 2024 look. However, this season, simplicity came with a twist. The brief? “Strong, tough beauty.” This translated as a statement lip that “transformed a selection of these models into powerful characters”, explains make-up artist Lynsey Alexander.
In a world where fashion and beauty often collide, the collaboration between Proenza Schouler and Merit Beauty stands out as a shining example of synergy.
As the next step in their partnership, the reimagined Signature Makeup bag is available on pre-order today as a limited-edition set at Moda Operandi and Proenza Schouler.