In the aftermath of a robust resurgence in the travel industry throughout 2023, hotels are gearing up for a transformative 2024, marked by shifting consumer preferences and the rise of cutting-edge technologies to help hotels address increasingly complex consumer and operational demands. This article explores the top 10 trends poised to redefine hotels and the wider travel and hospitality landscape in the coming year.
In the vast realm of hotel distribution, where technology reigns supreme, one pillar has stood the test of time: the Global Distribution System (GDS). This system has been a catalyst for transformation, reshaping the way hotels connect with travel agents, corporate managers, and travelers
Whether it’s booking a trip or just doing some online shopping, in today’s fast-paced world, most of us want to find and get exactly what we are looking for as quickly and painlessly as possible. At the same time, many of us also feel slightly creeped out when confronted with content, ads, or messages from complete strangers based on what we have searched for online, destinations where we have been, or topics we have discussed with friends or family.
Despite the current economic landscape, exponential levels of revenge travel in summer 2023 continues unabated. But although travel demand is showing no signs of slowing down, consumers are changing the way they travel to meet their current circumstances. Following the pandemic, responsible travel continues to be a critical factor when booking trips, and pricing across European hotels remains above pre-pandemic levels, and lower in the US.
For most hotels, Instagram and Facebook are the go-to social media channels to create property profiles and reach more guests. But what about Tiktok? Why is it so popular? Is it a valuable platform for hoteliers?