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BRF's Grazielle Parenti on the hidden power of corporate brands

The global VP corporate affairs and sustainability for BRF is applying a marketing skill set to drive real change on diversity and environmental responsibility ....

Glasgow City , United Kingdom , Grazielle Parenti ,

UPDATE 2-Brazil's BRF joins rivals in making 2040 zero carbon pledge


6/30/2021
By Ana Mano
SAO PAULO, June 30 (Reuters) - Brazilian meat processor BRF
SA on Wednesday pledged to slash its net carbon
emissions to zero by 2040, seeking to elevate environmental
standards in a bid to attract investments and better manage
risk.
By announcing the new goal, BRF joins rivals like JBS SA
, Marfrig and Minerva with
similar sustainability goals.
The move is part of a plan to triple the size of the company
by 2030, an effort that will require investments of 50 billion
reais ($10.04 billion), executives said.
The climate agenda is fundamental in the management of
risk, said Chief Financial Officer Carlos Moura. That agenda is ....

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