Page 8 - Gray Lot News Today : Breaking News, Live Updates & Top Stories | Vimarsana
Stay updated with breaking news from Gray lot. Get real-time updates on events, politics, business, and more. Visit us for reliable news and exclusive interviews.
Top News In Gray Lot Today - Breaking & Trending Today
You say you make everything in the usa. but you had an issue with the gold tattoos. a few months after we offered to produce some of the gold tattly we unfortunately learned we were miss led by our vendor. that they re, in fact, not made in the u.s. which was i had to take a deep breath. because i built a company on made in the u.s. you know, on this idea. we had to we had a long discussion whether we wanted to continue or not. and while we re still selling them now, even though they are made in china, we say on the back, they re currently made in china but we re moving production to the u.s. we have plans of, and we found a vendor that will start selling them early next year. what you re describing i see a lot of companies do, which is we re open. hey, we make mistakes, things happen. but we try and fix them, and we re very open about them. i started this company because i wanted to fix the world of temporary tattoos. and i m not just going to get distracted. and i will focu ....
Asking right now. what do you think? i think i would look at it from the perspective of what i call buyer personas which is the idea of how do the people that she s targeting, the plus-size women, and the other women, look at themselves? and if they re very different, she s got two different markets. in this case she either needs to choose or she needs to work on both. if she does, she probably needs two marketing strategies, maybe even two websites or two brands. that s hard when just starting off to have these two different strategies. my inclination is to tell her to kill one off what do you think? i think it s a great question. every good entrepreneur faces this. if you re good, you have a lot of opportunities coming your way. sometimes the hardest thing is to choose whatnot to do. for me, i always advise the entrepreneurs i work with, when something like this comes up, step back first and ask yourself ....
What do we want to be when we grow up? where do we want to be five, ten years from now? if ten years from now she wants to have a product line that appeals to everybody, maybe that drives you in one direction. if she s saying, no we want to be focused and dominate this one niche, it might be the time to say no to an opportunity. when you re smart and have limited resources, you have to think about where you re putting them. you don t want to divide them up necessarily. do one thing really well then a bunch of things. when picking, see which one is more successful. that s kind of easy but dig into the numbers. bertha writes how do you pursue service contracts with large organizations? what methods seem to work best? how do you get someone to pick up the phone or open the door when you re knocking? a lot of things service organizations don t do well, ....
This is what membership is. this is what membership does. get as much feedback as possible on your idea before you jump into it. a lot of people are very protective of their ideas. they don t want to share their ideas with anyone. they re afraid think be stolen or a competitor will hear about it. ideas are cheap. it s the execution that matters. i met today s elevator pitcher just a couple of days ago on, of all places, the escalator at saks fifth avenue which is right across from us here at 30 rock. and this is a good lesson for all of you out there. he said to me in passing, i love your show. and so i asked him what he did and he told me he was an entrepreneur who had a new tea company. so i invited him to come on the show and be an elevator pitcher. so for any of you out there who are shy, the lesson is, don t be. you never know what can happen. so now, he s here and let s see what our panel will think of his idea. ....
Best. you know notice the word of caution that i ve learned about creating systems is you create them, and then they get more complicated. and then they get more complicated. so you always need to be going back to the people who are actually involved in them. and say, how can we simplify this. that s an excellent point because the other mistake a lot of small business owners make, they say okay, fine, i ll create the systems, i ll document the stuff and they never go back to it. the key is absolutely continuous improvement. we do it quarterly. you revisit those on a regular basis where you go back and say what has changed in the world around us, what s changed with our customers and how do we need to update all those systems? it is absolutely a continuous process. okay. and then you talk about internal controls. so you can actually see if the right things are getting done. yes, and you know, i was thinking about this on the way here, to talk to you today, and the best analogy p ....