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contrary to honest commercial practice. 18 Trademark The name, logo, slogan, or hashtags of a business concept may be protected as trademarks. A trademark right can be obtained by registration at the Nigerian Trade Mark Registry or through use. This form of protection grants the owner exclusive rights to use the mark in connection with the concepts and enables users distinguish the concept from other concepts available in the market. It may also prevent third parties from marketing their company under an identical or confusingly similar trademark. 19 Upon registration, the proprietor s right in the trademark subsists for 7 years and is subject to renewals at 14-year ....