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Catalogs from retailers like Sears and Montgomery Ward are now collectible. Written By: Sandy Erdman | × To those of us who fondly remember being a young child eagerly leafing through the newest edition of the Christmas wish books, I thought I would share some history and memories. Catalogs started circulating at a time when most Americans lived in small communities far from major cities, and all they had was their local general store. That changed when Richard Warren Sears launched the first mail-order business, along with Tiffany s Blue Book in 1845, Montgomery Ward of Chicago in 1872. A 1970 Montgomery Ward Christmas catalog at New Generations of Harmony selling for $14.50. (Contributed photo) ....