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Companies. Kron 4s kate cagle reports. the problem with running a start up is that you never have enough cash. Reporter Steven Hoffman or captain hoff knows a lot about running a start up. His incubator founders space helps start up companies all around the world. And todays giant market swing. Has him a bit spooked. i lived through the dot com bubble burst and the financial collapse of 2008 and if it happens again. It wont be fun. I wont be excited about it. But hoffman says todays young start up workers have a short memory. An opportunitynot a worry. im an optimist. I think the stock market will always go back up. And when it does, i wont have regret. theres a lot of starts ups who get funded when we have good tiems, who shouldnt hoffman warns it may be time for some companies to trim the fat. And look at their long term if strategyespecially if funding from venture capitalists gets tightjust like it did in 2008. the best start ....