Innovative strategy for the segmentGoPro is taking an innovative approach to its market segment by investing heavily in cloud storage. While competito.
After announcing it late last year, GoPro launched the $99.99 Premium Plus subscription ahead of its Q4 earnings call today. For twice as much as the original GoPro Subscription (now called GoPro Premium) it offers additional benefits like 500GB of cloud storage for any camera and built-in Hypersmooth Pro stabilization. GoPro also launched a macOS version of its mobile app, Quik, that’s free to subscribers on all tiers. It’ll be available for Windows as well later this year.
Today, GoPro announced the initial release of a macOS desktop version of its mobile app, Quik, and a new Premium+ GoPro subscription tier offering additional features and benefits beyond GoPro Premium