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How India is becoming heaven for Korean startups

Startups spice up Korean food export market

Food Culture Lab created the world s first vegan kimchi seasoning, becoming a best-seller on Amazon. South Korean startups are at the forefront of the Korean food export boom as they boost global awareness of popular dishes such as spicy fermented cabbage kimchi, marinated beef bulgogi, and sesame oil through innovative technology and fresh marketing methods. In 2019, Food Culture Lab Co. launched its kimchi seasoning powder in the US via Amazon. The product topped the chili powder category just two weeks after its release and sold over 100,000 units in the first six months. It remains one of the best-selling chili powder products on the e-commerce platform.

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