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Published: Jun 9, 2021
As new core functionality within banking apps shifts to third-party integrations, what does this mean for banking customer loyalty when customers will prefer to engage a bank via an alternative platform that is more in-touch with their day-to-day living?
Be it day-to-day banking interactions or seeking new needs, ‘Open Banking’ and it’s journey to enable write access across non-bank ecosystems, supported by more intrinsically integrated overlay payment services via the New Payments Platform will make customers question, “Do I really need my bank app anymore to do my banking or fulfil a new financial goal?
In this two-part post, we explore how customers use of their banking apps will decrease and explore their desires to have transactional information injected into richer platforms that can be integrated into their daily activities.