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Top News In Google Ads Conversion Today - Breaking & Trending Today

Why advertisers can no longer trust Google

Why advertisers can no longer trust Google
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tCPA may not be going away (yet), but it should: Why it's time to embrace value-based bidding

Google is sending mixed messages about the longevity of tCPA. Determining the value of your conversions now can lead to smarter Google Ads bidding, and if tCPA does go away, you won't find yourself scrambling for a strategy. ....

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