New generations traditionally push companies to rethink their strategies across all sectors. Finding the best way to appeal to an emerging audience often results in a mindset change that aims at improving services and customer exp
We speak to Fernando Suraty, Marketing Manager at EnergyLíder, licensee of Shell in Ecuador, about the strategy behind Shell’s return after 15 years, its plans to expand services beyond fuels and the impact the comeback will have
With rising energy costs, drivers in Greece have complained about not getting the fuel they've paid for. What are retailers doing to prevent the under selling of fuel products? | PetrolPlaza
Both companies have signed an agreement to develop future European infrastructure in an effort to reach this goal via its Mares Srl company. | PetrolPlaza