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Understanding the customer of the future

New generations traditionally push companies to rethink their strategies across all sectors. Finding the best way to appeal to an emerging audience often results in a mindset change that aims at improving services and customer exp ....

United States , Linnea Geiss , Gonzalo Solanot , Sabine Benoit , Victoriia Sabine Benoit , Professor Of Marketing At University Surrey , Adobe Stock , C Store Expert , Chief Operating Officer , Chief Operating ,

Shell in Ecuador: "Our goal is to have 100 stations in five years"

We speak to Fernando Suraty, Marketing Manager at EnergyLíder, licensee of Shell in Ecuador, about the strategy behind Shell’s return after 15 years, its plans to expand services beyond fuels and the impact the comeback will have ....

United States , Fernando Suraty , El Universo , Gonzalo Solanot , Marketing Manager , Latin American , Shell Select , Shell Select Fresh Point , South America , Shell Select Fresh Points ,

Testing times for the Greek market due prices and tampering

With rising energy costs, drivers in Greece have complained about not getting the fuel they've paid for. What are retailers doing to prevent the under selling of fuel products? | PetrolPlaza ....

Giannis Miaoulis , Gonzalo Solanot , Bureau Veritas , Technology Laboratory , Aegean Oil , National Technical University Of Athens , Marketing Director , National Technical University , Fuel Technology Laboratory , Greek Government , Fuel Pass , Hellenic Fuels ,

USA: Neon Marketplace opens new store in Rhode Island

With a variety of food and beverages offers, the recently opened site is part of the company’s marketplace expansion. | PetrolPlaza ....

Rhode Island , United States , Peter Rasmussen , Gonzalo Solanot , Neon Marketplace , Tesla Superchargers , Share Hope , New England ,

Wolftank and Kuwait Petroleum Italia aim for climate-neutral mobility

Both companies have signed an agreement to develop future European infrastructure in an effort to reach this goal via its Mares Srl company. | PetrolPlaza ....

Peter Werth , Gonzalo Solanot , Giuseppe Zappal , Kuwait Petroleum Italia , Wolftank Group , Mares Srl , Kuwait Petroleum ,