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Cracking the Watch Industry’s Code of Silence
Growing pressure for accountability has convinced a few brands that it is time to reveal where they obtain some of their raw materials. Will more follow?
Credit.Gordon Studer
April 12, 2021, 5:10 a.m. ET
The Swiss have long had a reputation for being discreet when it comes to business. (Think banks). And their watch industry is no different.
But growing pressure for environmental and ethical accountability from activists, investors and consumers has convinced a few brands that it is time to reveal where they obtain some of their raw materials.
They are fighting the industry’s deep-rooted tradition of discretion, a practice born of watchmakers’ fear that identifying suppliers will reveal details of their expertise and give rivals an advantage. ....

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