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Nescafé gets raft of NPD including 'craft' instant coffee and custom latte | News

The brand’s new Azera ‘Craft’ is made in collaboration with Manchester coffee roastery Grindsmith Nestlé has boosted its Nescafé range with a slew of launches – including what it is touting as the UK’s first “craft” instant coffee. The brand’s new Azera ‘Craft’ is made in collaboration with Manchester coffee roastery Grindsmith. It claims the launch is “the UK’s first craft coffee in an instant format” (rsp: £5.49/80g). Nescafé has also added a new ‘My Way Latte’ – an instant latte that can be customised to shoppers’ individual taste by adding a range of different milks. It features a ‘latte base’ that captures air when mixed with hot water, which infuses the milk with bubbles to create froth.