February 24, 2021 at 12:31 pm
Exclusive Interview with Gold Flora CEO Laurie Holcomb
Gold Flora is a vertically integrated single-state operator. The company has cultivation, manufacturing, distribution and retail operations in California. Vertical integration, including its own brand, sets the company up for growth with higher margins, according to CEO Laurie Holcomb. Holcomb spoke with New Cannabis Ventures about Gold Flora’s focus on California and the West Coast, forming partnerships and preparing for mass consolidation in the cannabis industry. The audio of the entire conversation is available at the end of this written summary.
Getting Started
Holcomb worked with startups in the dot-com space of the 1990s, eventually selling companies to major players like Microsoft and Hewlett Packard. In the 2000s, she moved into California real estate development. It was during this phase of her career that she discovered a number of California cities were changing their general