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Luxury Daily

Luxury brands that partner with bricks-and-mortar retailers can create synergies beyond setting up a mere distribution network. ....

United States , Marco Calzoni , Los Angeles , Glyn Atwal , Neiman Marcus , Apparel And Accessories , Ndustry Sectors , Apparel And Accessories , Glyn Atwal , Luxury Daily , Luxury Marketing , Luxury News ,

White, luxury and premium brands: trademark considerations

The use of logos and denominations has changed over time since more competitors now exist. Therefore, greater creativity is required to avoid the use of denominations or logos which are similar to previously registered or requested trademarks. Further, parties should take into account that consumer preference has also changed due to the influence of various factors. This article considers three types of brand – namely, white brands, luxury brands and premium brands. ....

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