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! When it comes to marketing, real estate agents often think they have to appeal to everyone, but often they can get the biggest bang for their buck by modernizing a tried-and-true method: creating a niche, according to panelists at Inman Connect on Thursday. In a session called “New Marketing Strategies You Need To Pay Attention To,” SparkTank Media CEO Jeff Lobb and Oakland, California-based eXp Realty team leader Kenny Truong, also known as the #FASTAGENT, talked about creating content that shows off an agent’s community expertise, but doesn’t have to appeal to everyone. “Sometimes we get so frazzled by thinking so big,” Lobb said. “And yet, our biggest content is in the smallest, deepest places in our own community. My biggest passion has always been going deeper into your community versus wider. To me, it’d be video-based, but prospect and network with that community. Everyone wants to know what they didn’t know about that community. Creating you ....