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URL copied Atmanirbhar Bharat: How the pandemic has shown local manufacturing is need of the hour Prime Minister Narendra Modi is truly the master of building emotional connect to make the right use of the right things at the right time and deliver the results. Remember his pitch for the Khadi industry soon after he took over as the Prime Minister in 2014? He promoted the Khadi and its products worldwide. According to Khadi and Village Industries Commission (KVIC), a body under the MSME ministry, the last five years witnessed the widest acceptance of âBrand Khadiâ. The production of Khadi has more than doubled since 2015-16 and the sales have gone up by nearly 100 per cent. Modi s pitch has successfully transitioned from local to global and Khadi has now become a matter of case study for many business schools. Likewise, he wants to make India a hub of manufacturing and often emphasizes the importance of local manufacturing and supply chains. His call fo ....
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