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TVSquared Launches ADvantage XP in the UK & Germany for Converged TV Measurement & Attribution

Impression-Based, Cross-Platform Solution for Linear, Streaming Addressable Now Available in Europe's Largest TV Ad Markets TVSquared today announced the launch of ADvantage XP in the UK and Germany ....

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TVSquared's Global Converged TV Study Uncovers Need to Move Past Legacy Approaches to Reach Total TV Audience

Report Looks at Converged TV Adoption Trends Across Australia TVSquared, the global leader in converged TV ad measurement and attribution, today released "The State of Converged TV: A Look at Global ....

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TVSquared: Industry-First Study on Converged TV Sheds Light on Need for New Currencies & Holistic Cross-Platform Measurement

TVSquared Report Looks at Converged TV Adoption Trends Across the U.S., UK, Germany Australia Analysis Highlights New Incremental Reach Insights, Demonstrating the Value of a Converged TV Video ....

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