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Luxottica and CDFG launch immersive VR campaign in Hainan

Luxottica and CDFG launch immersive VR campaign in Hainan
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Luxottica partners with CDFG for Prada For Asia release

Luxottica partners with CDFG for Prada For Asia release
The Asia-exclusive collection will feature at the Sanya International Duty Free Shopping Complex
Luxottica Group has partnered with
China Duty Free Group (
CDFG) for an Asia-exclusive release from its
Prada sunglasses range.
The
Prada For Asia collection is the latest example of Luxottica’s dedicated Asia-focused strategy, which aims to build traction in the region with exclusive styles.
To highlight the new release, Prada will feature in a high-profile campaign online and offline at CDFG’s
Sanya International Duty Free Shopping Complex.
Window displays will feature the new collection as shoppers arrive at the complex and personalised stands are located at “high traffic spots”. Meanwhile, the brand is building online engagement through a collaborative outreach programme across CDFG’s social media platforms, such as ....

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Luxottica Group expands sustainable eyewear offering

The addition of brands including Burberry and Emporio Armani to the range is part of Luxottica’s sustainability campaign, To See the Beauty of Life ....

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Luxottica and DFS Group collaborate on exclusive launch

Luxottica and DFS Group collaborate on exclusive launch
Luxottica and
Burberry’s new eyewear collection.
The
Burberry B Monogram line has debuted with DFS and is exclusively available at
T Galleria stores. The launch is supported by an online to offline marketing campaign, with promotions in
Hong Kong and
Chinese consumers.
As part of the campaign, eye-catching displays will help boost in-store visibility, while DFS will spread awareness through its website and
WeChat account.
The eyewear company is also looking to strengthen its partnerships with retailers and downtown stores in the region.
Luxottica Global Travel Retail Director Enrico Destro said: “Having such a longstanding relationship with DFS is truly a privilege and after collaborating with them on several successful avant premieres, we are excited to add another DFS-exclusive with iconic British brand, Burberry. ....

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Bulgari launches Chinese New Year campaign with CDFG

The new Bulgari On-Me sunglasses are now available as part of a campaign across China Duty Free Group’s (CDFG) e-commerce platform and the Sanya International Duty Free Shopping Complex in Haitang Bay ....

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