New Kerry report highlights top seven global trends impacting taste A new report by taste and nutrition company Kerry examines how taste trends manifest across the world and come to life through taste and product innovation.
The Global Taste Trends report maps out the key taste linked to trends across the US and Canada, Mexico, Latin America, Europe and the Asia Pacific Middle East and Africa region, highlighting how they vary and travel across these regions.
The following top trends were identified through the research: Nostalgia; seasonality; enticing eats; taste exploration; novel flavors; acceptable sweetness; and healthy halo.
For example, consumers craving nostalgia in Mexico will reach for al pastor and tamarind, while in the Asia Pacific region flavors such as lychee and green mango provide comfort.
5th May 2021
A new report by Kerry examines how taste trends manifest across the world and come to life through taste and product innovation.
The Global Taste Trends report by the taste and nutrition company maps out the key taste linked to trends across the US and Canada, Mexico, Latin America, Europe and the Asia Pacific Middle East and Africa region, highlighting how they vary and travel across these regions.
The following top trends were identified through the research: Nostalgia, Seasonality, Enticing eats, Taste exploration, Novel flavours, Acceptable sweetness, and Healthy halo.
For example, taste exploration Europe has well-travelled consumers seeking wasabi and sriracha, while in the USA they are exploring flavours such as Irish cream and Korean BBQ. Meanwhile, consumers craving nostalgia in Mexico will reach for Al Pastor and tamarind, while in the Asia Pacific region flavours such as lychee and green mango provide comfort.
Kerry identifies the top 7 taste trends post-COVID A new report by Kerry highlights the key ingredients and tastes influencing consumer demand across the world.
The consumer passion for snacks has always offered producers a highly creative platform, and Kerry says it is seeing some interesting flavour trends emerging. According to the ingredients specialist, the snackification trend means that consumers often try intriguing new flavours in small snacks.
“Many flavours get their first start in sweet or savoury snacks and then can spread out rapidly from there,” said Leigh-Anne Vaughan, global strategic marketing director of Taste.
“It’s important to keep an eye on trends in sweet and savoury snack flavour innovations as that consumers might develop early support for new flavours in this category.
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