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Article - Visuals in Vogue: Revolutionizing Hospitality & Travel Marketing - By Lionel Saul - Creating visual representations, including ones for traveling, is no longer proper for artists or advertisement experts but is within the reach of anyone with a social media account and smartphone. Thus, we have witnessed in the past years a democratization of visual representation creators in travel, a trend that will keep unfolding in the coming years. ....
Visuals have long played a significant role in the advertisement of travel destinations. During the 1930s, travel advertising posters were booming in the hope of stimulating the depression-era economy (see some examples by clicking on the previous link). Actors like railway companies hired famous artists to create those posters. One noticeable example is the set of posters created by Salvador Dali for the French railway company. One of the objectives of the travel advertising posters was to allow potential customers to project the destination thanks to the emotions that one can encounter when looking at visual representations. ....
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