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The Future of Streaming Monetization: Beyond the SVOD/AVOD Divide

All too often, the monetization discussion revolves around a simplistic binary that expands only slightly on the old ad-supported broadcast model for home-based media and entertainment: subscription vs. advertising. Savvy publishers, rightsholders, and streaming services see a more nuanced landscape. Gamification, interactivity, merchandising, and direct-to-consumer apps let both publishers and advertisers super-serve fans with content that goes beyond live linear or VOD. ....

San Francisco State University , United States , San Francisco , Evan Shapiro , Darcy Lorincz , Mike Richter , Dina Ibrahim , Jon Giegengack , Hub Entertainment Research , Barrett Jackson Auction Company , Streaming Monetization , Hub Principal Jon Giegengack , Entertainment Research , Trusted Media Brands , Global Revenue Operations , Creator Economy Reveal About , Youtube Lives , San Francisco State , Electronic Communication Arts , Youtube Live , Video Advertising , Ott Tv , Media Entertainment Video ,

The Future of Streaming Monetization: Beyond the SVOD/AVOD Divide

All too often, the monetization discussion revolves around a simplistic binary that expands only slightly on the old ad-supported broadcast model for home-based media and entertainment: subscription vs. advertising. Savvy publishers, rightsholders, and streaming services see a more nuanced landscape. Gamification, interactivity, merchandising, and direct-to-consumer apps let both publishers and advertisers super-serve fans with content that goes beyond live linear or VOD. ....

San Francisco State University , United States , San Francisco , Evan Shapiro , John Petrocelli , Darcy Lorincz , Dina Ibrahim , Livex Corey Behnke , Mike Richter , Andreas Kisslinger , Jon Giegengack , Hub Entertainment Research , Business Development Eric Bolten , Barrett Jackson Auction Company , Streaming Monetization , Hub Principal Jon Giegengack , Entertainment Research , Trusted Media Brands , Global Revenue Operations , Creator Economy Reveal About , Youtube Lives , San Francisco State , Electronic Communication Arts , Youtube Live , Streaming Media , Tim Siglin ,