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Key to keeping the open internet alive
Historically, digital advertising across the open internet has been a great democratising force. It affords consumers choice and free access to top quality content, in the form of news, videos, music and games, while simultaneously funding media owners around the world. But, for the past few years, advertisers have had to negotiate a plethora of hurdles from Government regulation, platform privacy policies and the removal of third-party cookies, in order to achieve relevance in digital advertising today. With the recent announcement from Google confirming that no cookie 2.0 is on the way, the open web and the advantages this space offers to advertisers and publishers alike, is facing a new challenge.