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Investegate |Midea Announcements | Midea: Midea Expands Partnership

Midea Expands Partnership with Manchester City & City Football Group
The Home Appliances giant has broadened the partnership to include the Manchester City Women s team and New York City Football Club

SINGAPORE -
Media OutReach
- 28 January 2021
-
Midea
, one of the world s leading home appliance producers, has announced its global partnership expansion with City Football Group.

(L to R) Brando Brandstaeter, Head of Brands & Communications, Midea Group s International Business Division with Stephan Cieplik, SVP of Global Partnerships, City Football Group at the signing of the partnership expansion in Shanghai in December 2020.

Midea s relationship with City Football Group started in January 2020 when it became an Official Partner of Manchester City, and after a highly successful first year of partnership, the decision was ....

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Manchester City strike deal with Middle Eastern company

by David Prior
Manchester City has announced a new regional partnership with Middle East-based life insurer Zurich International Life Limited.
Zurich will become the club’s Official Insurance Partner in the UAE.
The collaboration will involve a range of digital and esports activations, including an online FIFA tournament for Manchester City fans, casual gamers and esports fanatics with various prizes to be won.
Stephan Cieplik, Senior Vice President of Global Partnerships at City Football Group, said: “We are delighted to launch this new partnership with Zurich International Life. The team has impressed us with their ambition and commitment to empowering the next generation. ....

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