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Heineken Helps to Raise Awareness for the Need to Work Responsibly

According to the latest YouGov survey commissioned by HEINEKEN®, work has been cited as a key reason why employees ‘ghost’ their friends, significantly impacting their social life and relationships with friends and family.

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Heineken and Le Pub APAC collaborate with Korean actor Park Hyung Sik for new campaign to highlight the importance of working responsibly

Le Pub APAC has released Heineken’s latest Work Responsibly campaign, created in collaboration with global Korean actor Park Hyung Sik, sheds light on the overworking culture in Singapore and Malaysia through a series of ghostly encounters.

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A Friend Stuck In The Office Is A Ghost At The Bar - Heineken In Latest Work Responsibly Campaign

Heineken and Le Pub APAC have hired Korean actor Park Hyung Sik for new campaign "The Ghosted Bar" to highlight the importance of working responsibly.

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HEINEKEN® Partners with Global Korean Actor Park Hyung Sik for New Campaign to Raise Awareness on Overworking and Its Effects on Social Life - Media OutReach Newswire

HEINEKEN® Partners with Global Korean Actor Park Hyung Sik for New Campaign to Raise Awareness on Overworking and Its Effects on Social Life - Media OutReach Newswire
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HEINEKEN® Partners with Global Korean Actor Park Hyung Sik for New Campaign to Raise Awareness on Overworking and Its Effects on Social Life

According to the latest YouGov survey commissioned by HEINEKEN®, work has been cited as the top reason why Gen Zs and young millennial employees in Singapore and Malaysia.

Noord hollandUnited statesKuala lumpurHyung sikBram westenbrinkHeineken holdingResearch methodologyPark hyung sikWork responsiblyKorean actor park hyung sikGlobal korean actor park hyungWork despite enhanced wellnessGhosted barGlobal head heinekenDepositary receipt