The Federal Trade Commission’s fake review rule will help protect consumers from being duped and strengthen businesses’ brand integrity. Here’s how the Chamber thinks the agency can improve it.
A joint operation by Amazon, Microsoft, and the Central Bureau of Investigation (CBI) of India has resulted in the arrest of several fraudsters who ran fake tech support call centers.
Discerning fake reviews on websites like Amazon has always been difficult, and now, with the rise of AI tech like ChatGPT that can write content for you based on your prompts, distinguishing between real and fake reviews is becoming even more difficult.