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Emirates named Global Airline Partner of the NBA and

Emirates and the National Basketball Association (NBA) today announced a multiyear global marketing partnership naming Emirates the Official Global Airline Partner of the NBA. The collaboration also makes Emirates the inaugural title partner of the NBA Cup, previously named the NBA In-Season Tournament, as well as the first-ever referee jersey patch partner of the NBA. ....

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Emirates named Global Airline Partner & Title Partner of NBA Cup

Emirates named Global Airline Partner & Title Partner of NBA Cup
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Emirates signs multiyear NBA sponsorship deal

Emirates sponsorship deal with the NBA will see the airline's logos on referees' jerseys and NBA content on in-flight entertainment systems. ....

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Emirates announces multi-year partnership with NBA

Emirates announces multi-year partnership with NBA
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The NBA Fly Emirates | The Bank of Ball

Emirates Airlines and the NBA make history with a groundbreaking partnership, designating Emirates as the Official Global Airline Partner and title sponsor of the NBA Cup. Drawing parallels with successful football collaborations in the Middle East, this alliance aims to reshape the global basketball landscape. From co-branded merchandise to in-flight basketball content, the partnership signifies a transformative synergy between sports and aviation, propelling the NBA into uncharted territories. ....

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