Emirates and the National Basketball Association (NBA) today announced a multiyear global marketing partnership naming Emirates the Official Global Airline Partner of the NBA. The collaboration also makes Emirates the inaugural title partner of the NBA Cup, previously named the NBA In-Season Tournament, as well as the first-ever referee jersey patch partner of the NBA.
Emirates named Global Airline Partner & Title Partner of NBA Cup adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.
Emirates announces multi-year partnership with NBA arabnews.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from arabnews.com Daily Mail and Mail on Sunday newspapers.
Emirates Airlines and the NBA make history with a groundbreaking partnership, designating Emirates as the Official Global Airline Partner and title sponsor of the NBA Cup. Drawing parallels with successful football collaborations in the Middle East, this alliance aims to reshape the global basketball landscape. From co-branded merchandise to in-flight basketball content, the partnership signifies a transformative synergy between sports and aviation, propelling the NBA into uncharted territories.