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DairySA Innovation Day takes stage

UP to 180 dairy farmers and service providers from the South East are expected to be in attendance for the […] ....

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Browny interrupts family breakfast in new Dairy Australia campaign

Browny interrupts family breakfast in new Dairy Australia campaign
July 28, 2021 8:52
Dairy Australia has launched its latest campaign via Elmwood, fronted by ex-AFL player Jonathon ‘Browny’ Brown.
The campaign is a continuation of the “Buy. Support. Enjoy Aussie Dairy” brand platform, centred on the “Enjoy” phase.
The 30-second spot sees Brown popping into various places where dairy products are used, such as at a family breakfast, brunch with friends, protein shakes at the gym, and baking. It ends with Brown stating: “So if dairy matters to you, choose Aussie dairy”.
Paul Greskie, creative director at Elmwood, said: “Having a much-loved and down-to-earth character like Browny as our front man made delivering that message easy – whether it was about explaining how ‘multi-talented’ dairy can help you get enough protein (from a nourishing shake) to build big biceps, or provide you with a sweet distraction (in the form of a bowl of ice-cr ....

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