The Jeep Gladiator Rubicon Sideburn showcases several potential future features including a grille guard that can be folded down to create a bench seat.
A focus group of 20,000 fans of your brand is something most companies would value endlessly, but for Jeep it happens every year - sort of. The annual Easter Jeep Safari, which takes place in Moab, Utah, has been running for almost 60 years, and Jeep as a company has been involved officially (though only as an attendee and supporter, not an organiser) since the mid-2000s.