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Long Read - What's holding gaming advertising back?

“Advertisers need to understand the profitability and power that in-game advertising carries. ....

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Long Read - The frothy hunger for gaming advertising

How can I get my brand in to a game? ....

Stacia Grooby , Liam Wilson , Nicki Minaj , Gemma Battenbough , Jaclyn Hadida , Gary Fung , Mark Murray , Giuseppe Martoriello , Shigeru Miyamoto , Suzie Shaw , Euan Macdonald , Rachel Fyfe , Scott Cleaver , Aaron Pearce , Zealand Electoral Commission , Australian Game Developer Survey , Havas Media Network Australia , Interactive Games Entertainment Association , Alexey Savchenko , Donkey Kong , Australia Plays , Interactive Games , Entertainment Association , Advertising State , Maybelline Colossal Curl Bounce , Know Media ,

iion appoints Yun Yip to lead commercial strategy

Overseeing the operations of the company and leading iion’s marketing function. ....

Sanjaya Molligoda , Giuseppe Martoriello , Yun Yip ,

iion taps Yun Yip to lead commercial strategy as gaming advertising demand accelerates

Iion, the global adtech company that’s redefining monetisation and advertising for gaming, has today announced new system enhancements to its revolutionary, self-serve gaming advertising platform immersiion and the appointment of senior hire Yun Yip to chief commercial officer (CCO). These developme ....

Giuseppe Martoriello , Yun Yip , Sanjaya Molligoda , Gaming Market , Advertising Working Group State , Amplified Intelligence , Lucid Measurement , Game Influencer , Suji Games ,

CMO's top 8 martech stories for the week - 24 November 2022

All the latest martech and adtech news from Zendesk, Freshpaint, HotJar, iion, Tealium, Deloitte, Fast Simon, Talkdesk and AppHub. ....

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