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White Claw Hard Seltzer launches first campaign


White Claw Hard Seltzer launches first campaign
6th April, 2021 by Melita Kiely
Mark Anthony Brands has launched the first marketing campaign for hard seltzer brand White Claw, called Let’s White Claw.
White Claw has launched its first campaign, called Let’s White Claw
Ireland-based Mark Anthony Brands launched White Claw in the US in 2016. The brand now accounts for 60% of the hard seltzer market in the US.
The Let’s White Claw campaign will feature a mix of film and music creators from around the world, who have been recruited to show everyday moments.
White Claw will run the campaign on Instagram, as well as Facebook, Twitter, TikTok, Snapchat, YouTube and Pinterest. It will initially start in the US from April before rolling out to other markets over the next four months. ....

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