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Remember the $5 footlong? The economics behind "reference prices"

Whether it's the cost of a sandwich or a gallon of gas, the behavioral economics principle of reference prices shape our views of inflation. ....

United States , University Of Southern California , Scott Olson Getty , Gisel Carranza , Joe Nunes , Utpal Dholakia , Shawn Sullivan , Sacramento Mcdonald , Rice University , Diet Coke , Getty Images , Air Jordans ,

Remember the $5 footlong? The economics behind "reference prices"

Gisel Carranza helps man the drive-thru window at a McDonald’s in Sacramento, California. Although every now and then, the job feels more like working as a… ....

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