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Hannaford Makes New Education Donations


Senior Editor
The donations will support the work of 20 child development non-profit organizations in their efforts to meet an increased level of need.
Hannaford Supermarkets has announced a new round of donations designed to support education.
The food retailer and the Hannaford Charitable Foundation earmarked $400,000 in donations to support virtual learning and after-school programs for families throughout New England and New York impacted by the COVID-19 pandemic.
The donation will support the work of 20 child development non-profit organizations in their efforts to meet an increased level of need and provide expanded childcare programs to families during the pandemic, including full-day remote learning centers for students while their caregivers are at work. ....

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Marketing Professor's New Book Explores Posts with a Purpose


Ed Brennen
Assoc. Teaching Prof. of Marketing, Entrepreneurship and Innovation Deb Finch kept waiting for someone to write a book about the ALS Ice Bucket Challenge, the social media phenomenon that went viral in 2014 and has raised $115 million to help find a cure for amyotrophic lateral sclerosis.
“I wanted a common read for my Marketing for Nonprofits class that would interest students,” says Finch, whose search results for such a book on Amazon came up empty each year.
So this year, Finch decided to write one of her own: the recently published “Wake Up Call: Lessons from the ALS Ice Bucket Challenge for Nonprofit Social Media.” It was a project for a class she took on demonstrating expertise through book writing — a course she wants to bring to UMass Lowell. ....

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