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Giovanni “John” LiDestri, CEO of LiDestri Food & Drink, talks about his work and life in Rochester. WXXI President Norm Silverstein sits down with Giovanni “John” LiDestri, CEO of LiDestri Food & Drink to talk about his experience immigrating to Upstate NY from Italy, his Fairport-based business, and life in Rochester. Norm & Company Giovanni LiDestri airs Thursday, February 4 at 8:30 p.m. on WXXI-TV. Rooted in hard work and integrity, LiDestri’s history in the Rochester area runs deep, with strong family ties to businesses like Hickey Freeman and Ragu. Today, Lidestri Foods is a flourishing company, providing a tangible economic boost to the local area, while still remaining a family-owned business that continues to put the well-being of its employees and the wider community first. ....