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Yahoo tests Google s Privacy Sandbox, its post-cookie ad platform

Yahoo tests Google s Privacy Sandbox, its post-cookie ad platform
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Giovanni gardelliPrivacy sandbox

Addressability, Ad Fraud, IDs, Oh My: Experts Debate All Things Media At Advertising Week

Key industry players from the buy side and the sell side are parsing the hottest issues in media today.

United statesNew yorkNyma quidwaiGiovanni gardelliSamantha jacobsonArielle garciaSean cunninghamMedia agency briefingVideo advertising bureauAdvertising week new yorkShiv guptaTrade deskNorth americaEdia planning and buyingD spendMedia measurement

Yahoo To Integrate Identity Solution with Twilio Segment To Drive Greater Advertiser Relevance, Reach

NEW YORK (BUSINESS WIRE) Oct 12, 2023

United statesChristina macdonaldKatrina wongGiovanni gardelliYahoo identity solutionsEgen solutionsTwilio segment customer data platformData platformYahoo advertisingIdentity solutionsNext gen solutionsAds data productsMedia contactBusiness wire

IAB Tech Lab Releases Identity Solutions Guidance Document for Public Comment

/PRNewswire/ Today, IAB Tech Lab, the global digital advertising technical standards-setting body, announced the release of its Identity Solutions Guidance.

Giovanni gardelliShailley singhAddressability working groupIdentity solutions guidanceTech labLab callsHelp guideEcosystem throughComment period open until novemberAds data productsWorking groupIab tech lab

Neal Richter, Director of Science of Amazon Advertising, Named Chair of IAB Tech Lab Board of Directors for Fourth Year

/PRNewswire/ IAB Tech Lab, the global digital advertising technical standard-setting body, announced today that they have elected their 2022 board members..

Todd parsonsMichael peraltaAnthony katsurSheryl goldsteinGiovanni gardelliMichael palmerAashish shuklaSomer simpsonGyanda sachdevaDaniel brackettScott spencerCurt larsonMark koperaMichael smithPaul ryanRay jiayi cao

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